Sixteen years ago, DMC2 principal Dana McMahan founded the Workroom Program at the University of North Carolina Chapel Hill. Now, each school year our team works with student designers and global clients to produce digital and physical installations. For the 2019 project, we partnered with PUMA to develop PUMA Play. DMC2’s creative direction led over 40 student artists to create digital designs that were translated to physical products, VR game stations, and custom sneakers. The full experience was installed in a 2500 square foot gallery where guests were immersed in a colorful PUMA world featuring every type of game.

Project: Coulture Magazine, Feature Article. Our team’s love of gorgeous porcelain and beautiful desserts, prompted Coulture to ask us to develop a set for a Mad Hatter’s Tea Party. Elements of the editorial team’s approach to the article completed the design.